Effectiveness of Your Email Marketing Campaign
Singapore has long held a high reputation for being one of the best places to operate businesses, both domestic and international. Given its proximity to other emerging and global markets, the country is lauded for its strategic location. Singapore also boasts of a strong economy and advanced infrastructure, both of which are desirable traits for any business.
If you are running any business in the country, marketing is essential to help your business stay known and visible, especially in such a competitive environment. Email marketing, for instance, continues to be a top-performing strategy today because of the number of people using emails. With the expertise and help of an email marketing agency in Singapore, you can reach your target audience and provide them with quality content that will excite and convince them to stay subscribed.
In using email marketing, there are several metrics that you can use to measure the effectiveness of your campaigns. These metrics, famously known as key performance indicators (KPIs), can help you gauge the performance of your campaign to see if you should employ a similar strategy in your next one.
The first KPI to look at is your delivery rate or the rate at which you successfully send your emails to your subscribers. This is the initial thing you look at since before anything else; you need to make sure your emails reach your intended audience. If you send a massive number of emails, but a huge percentage of those end up bouncing, then you can enlist the help of an email marketing agency in Singapore for the technical fixes.
Your open rate then refers to the percentage of receivers that open your email. This KPI is also indicative of the effectiveness of your strategy since it will be useless if you have an insanely high delivery rate, but only a few of your subscribers open the email. If you are struggling to increase your open rate, then you need to work on improving your titles to make them more eye-catching and make subscribers want to open it.
Ultimately, your goal is for your subscribers to click on the link in your email and complete an action, which can be in the form of making a purchase, filling out a form, downloading a file, or something similar. This KPI is your conversion rate or the number of subscribers that convert into customers. It tells you how compelling your campaign is, how well people respond to it, and whether your content is actionable.
Clickthrough rates are the most commonly used metric to evaluate the effectiveness of a campaign since it measures the number of receivers that click on a link inside your email. Having a high clickthrough rate is indicative of a successful campaign since it shows that your subscribers are taking notice of the content of your email and want to know more about your business. If you have a low clickthrough rate, then there is room for improvement, especially with your content.
Using email marketing effectively can have significant benefits for your business, so you need to make sure your campaigns continuously perform well. With the help of various KPIs, you can easily measure the effectiveness of your strategy and work on areas that can be improved on to deliver better content for your subscribers and convince them to know more about your business.