What are Reporting and Analysis Services?
 Reporting and analysis services support businesses by reporting essential information about your businesses site in a clear and informative way. Knowledge is power, and as long as you are armed with relevant, current and actionable data, you can make the decisions that will help your business grow and give your site exposure to the widest possible audience.

Reporting and analysis services will support your marketing efforts and help promote your business to the relevant customer base. An experienced analyst can pinpoint the changes and decisions that need to be made so that a business can meet its potential.

  • Learn about your customer base and get information on your site visitors and sales trends.
  • Maximize traffic to your site by applying underused keywords variations.
  • Reporting and Analysis services will advise you regarding valuable and engaging content and content promotion strategies that will attract and engage the highest number of potential customers.
  • Get maximum conversion of visitors to sales by using analytics and reporting to optimize pages, design and content to user preferences.
  • Establish effective and targeted marketing strategies using clear insights garnered by reporting and analysis services.
  • Apply organic link building recommendations made by your reporting and analysis services to boost your sites page rank on the search engine result page.
  • Reporting and Analysis will let you know whether the crawlers of search engines can access the content on the pages of your website, and also about your sites loading speed, ease of user interface and which content will prove most engaging to potential customers.
  • Reporting and Analytics services scan your content and make sure that you don’t have thin or duplicate content on your site, which may result in lower page rank.
  • Reporting and Analytics will keep you informed on keyword performance and also inform you of the variations of keywords you may be missing on your web pages. Including these keywords will increase visitors and revenue.
  • They will make sure to inform you of any changes you need to make to your site so that it is optimized for mobile devices as well as all search engines. Being incompatible with mobile devices causes a site to be penalized on Google’s mobile search.
  • Reporting and Analysis services will analyze site data for you and keep you informed of organic backlinks that increase traffic and page ranking, as well as backlinks that could potentially penalize your site.
How reporting and analysis work?
Reporting and analysis services first analyze all available data components and metrics such as keyword performance, page performance, website structure, monthly searches, links on your site and positive or negative effects of backlinks as well as a whole host of other data to compile detailed, clear and informative reports.

These reports include link reports, keyword performance reports, content and site design reports and analytics on competitor’s performance.

Analysis and reporting services help a business to improve problem areas and enhance site performance to attract and retain visitors to your site.

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  • Optimization
  • PPC Analysis
  • Advertising
  • PPC Audit
  • Remarketing
Why are reporting and analysis important?

A current, succinct and informative report by your data analytics team will let you gauge your site’s performance at a glance. You will easily be able to pinpoint the marketing strategies that work and why. You will also be able to see non-performing sectors of your business or site and be provided with the reasons and remedies to fix the problem areas. This will ensure that your site ranks high on the search engine page for its keywords and will bring in the maximum number of potential customers.

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